Workshop outline:

Principles Of Digital Marketing

1. Concepts 
2. Traditional and Digital Marketing 
3. 3i principles 
4. Digital channels 

Developing Marketing O  bjectives

1. SMART objectives 

Digital Research

1. Audience research  
2. Audience listening tools 
3. Cultural research 
4. Competitive research  
5. Industry trend research 

Connecting With The Customer 

1. The buyer’s journey: Introduction  
2. The buyer’s Journey  
3. Integrating traditional and digital marketing 
4. Aligning the buyer’s journey with channels 
5. Tools for digital marketing 

Open Discussion

Speaker Background: 

“Noor AlJaber is an expert in digital marketing, with a technical background. She worked in most areas of digital marketing and in various sectors such as applications, commercial, government sectors, and many others. Which gave her extensive and comprehensive knowledge in the field. Noor loves sharing her knowledge and experience. And enjoys what this field offers in terms of experience and learning of new technologies, as it is a changing, renewable and contemporary field.” 

Who will benefit from this workshop:

1. People who are interested in digital marketing.
2. Beneficiaries of Misk's Data Science and UX Design programs.