This program is designed to equip professionals in the fashion and luxury sectors with practical and actionable skills to enhance their companies and products.
The Executive Certificate in Fashion Business (ECFB) 2024 is designed to equip professionals in the fashion and luxury sectors with practical and actionable skills to enhance their companies and products. This program will leverage a blend of online and in-class elements, ensuring a comprehensive learning experience.
The 2024 program will place an emphasis on building Digital Marketing skills and basic Finance competences.
To accommodate participants with full-time jobs in Saudi Arabia, the program will begin with online classes covering key themes such as business plans, marketing, branding. This approach will provide a solid foundation and ensure the program is accessible. The in-class modules will be structured to last 5-8 working days each, minimizing participants' time away from work.
The pedagogy for the 2024 program will emphasize team and group work, as well as in-class presentations, ensuring an engaging and collaborative learning experience.
Overall, the ECFB 2024 aims to equip fashion and luxury professionals with the advanced skills and knowledge necessary to excel in a dynamic and competitive industry.
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The ECFB 2024 program is designed for professionals in the fashion and luxury sectors who are seeking to enhance their skills in areas such as strategic business planning, financial management, digital marketing, and branding. It is ideal for individuals looking to advance their careers or expand their businesses in these industries.
The program consists of online modules covering foundational topics (business plans, marketing, branding), an intensive in-class module in Paris, additional modules in Saudi Arabia, and a capstone project focused on practical application of learned concepts.
During the Paris module, participants will engage in academic lectures, workshops, and hands-on visits to fashion houses.
To accommodate professionals with full-time jobs in Saudi Arabia, the program begins with online classes, minimizing time away from work. In-class modules are structured over 6 or 8 working days each to optimize learning without extended absences.
The capstone project allows participants to apply their acquired knowledge to real-world challenges in the fashion industry. Projects may focus on developing business plans, launching new products, or implementing strategic initiatives, with a strong emphasis on incorporating financial elements and sustainable practices.
The program includes modules dedicated to digital marketing strategies such as SEO, social media marketing, and email campaigns. Participants will learn how to leverage these tools to enhance brand visibility and engage target audiences effectively.
Participants should have a basic understanding of business principles and an interest in advancing their careers or businesses in the fashion and luxury sectors. Prior experience in related fields may be beneficial but is not mandatory.
The program consists of three sessions divided as follows:
Online: 2-3-4 December 2024
In-person (Riyadh): 8-17 December 2024
In-person (Paris): 19-23 May 2025
Yes, the program is offered at no cost, but the participant is responsible for travel, visa, transportation and accommodation costs both locally and internationally.
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