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Program overview



What is the SPARK Program? 

SPARK is a flagship entrepreneur program at Misk—a 6-week, fast-paced program that harnesses the know-how of world-leading entrepreneurial experts to help take you from idea to final investor pitch. SPARK is also an entrepreneur competition that results in the top 10 entrepreneur finalists pitching to a panel of judges with the top 5 walking away with SAR 50,000 from NEOM, office space at Monshaat, and high-level connections.  


Why do you need the SPARK Program? 

If you are in your idea stage in your entrepreneurial journey, SPARK will not only make you a better entrepreneur, but help you clarify what matters most for your idea to succeed. You will discover your idea’s weaknesses and strengths and learn how to think more strategically about your business model, launch strategy and critical early decisions. SPARK is a must-attend program for every aspiring entrepreneur.  


What you’ll learn at SPARK?

SPARK walks you step-by-step through the very best entrepreneurial practices every week including: 

Week 1: Discover how successful entrepreneurs articulate their problem and solution to win. 

Week 2: Explore the most successful business models and determine your optimum path. 

Week 3: Understand the finance strategies that matter most and how to structure a smart investment. 

Week 4: Master the art of pitching your idea in 10 minutes or less. 


SPARK Program flow

On day one, you’ll be given a pitch deck template that will help you organize your brand’s story, and at the end of each week you’ll have an opportunity to pitch a portion of your deck via video. By the end of the program, you’ll be pitching your entire deck in just 10 short minutes. 


Aspiring Entrepreneurs will meet twice per week for 2-hours per session. In the first meeting, you’ll do a deep dive into the 4 critical entrepreneur sections. In the second meeting, you’ll meet world-leading entrepreneurs that will guide you thru best practices in a fun and engaging open panel style session. Plus, every week you’ll have additional opportunities to meet with leading entrepreneur coaches that can answer questions and help you refine your idea, strategy, business model and pitch. 


Are you ready for SPARK? 

If you're ready to roll up your sleeves and spend time (2+ hours every day) getting your project from idea to investor-ready pitch, SPARK is probably a good fit for you. We are looking for people that want to have a positive impact on the Kingdom and the world with the biggest or brightest new ideas. If that’s you — SPARK is ready to take you to the next level. 

Starting Date

7th June 2022

Program highlights

6 weeks
Live sessions over 6 weeks Program (June 7th 2022- Aug 2nd 2022)
Awards and Prizes
Each of the top five winners will receive financial rewards
Early entrepreneur level
No previous entrepreneurship experience required
Available in English
Shareable certificate
Certificate upon completion
Virtual sessions
Fully online course

Application criteria

Business ideas from the following sectors will be given priority. Click the hyperlink to learn more about NEOM’s description of each.



  • Saudi nationals or individuals whose spouse or mother is a Saudi national. 
  • 18 years old or above when the course starts. 
  • Proficient in English (instruction, course materials, and your presentation will be in English). 
  • Dedicate at least 6 hours per week to attend sessions and build your video pitch 
  • If chosen, you must be available the weeks of July 25 - July 28 for 1:1 coaching and preparation for the SPARK Tank virtual event.

Frequently asked questions

While teams can attend the weekly sessions, only one representative of the team can apply.

If you are unsure who to choose to represent the team, select the team member who is the most fluent in English, feels comfortable pitching the idea, and has the time to record and submit the weekly assignments. 

Yes, the certificate will be in the name of the team member representing the team in the program. 

Contact Us if you still have any questions

Application Process

  • Sign up

    Sign up to Misk Hub and create your profile

  • Apply

    Select this program and click the apply button

  • Evaluation

    We will review your application criteria and decide if this program is right for you.

  • Application confirmation

    Successful applicants will receive an email confirming their program enrollment. We will also share more program-specific information and details about your participation.

Applications closed

Share your certificate

All participants who meet the requirements receive a bronze, silver, or gold certificate of participation.

Skills you will gain:

Define the problem that your project will solve Build your brand Develop your business model Determine the right investment structure Produce a robust pitch deck


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