This article belongs to a series of articles that introduce the second cohort of participants in the Impact Accelerator Program in 2022, one of Misk Foundation's programs that aims to build the capacity of non-profit youth organizations and guide them towards creating a sustainable social impact.
This article Josuor youth organization, which has made meaningful achievements, and seeks to develop skills and entities to present featured models at the level of youth programs and projects, to build bridges towards the future.
Vision & Mission
Josuor began their journey in Jeddah in 2019 and has been delivering on their ambitious mission ever since. Josuour’s mission revolves around empowering youth, strengthening community partnerships to create solutions and products, and developing the journey of the next generation of youth.
The organization is focused on instilling a strong sense of civic engagement among youth. It strives to help the youth hone their skills and capabilities, so that they can become productive members of society. In addition to spreading ethical and civil practices needed for a healthy society, which brings together the principles of commitment, creativity, and quality.
Target Audience
Josuor caters to the needs of the younger generation, mainly between the age of 15 and 35 years old. Their aim is to nurture and support this target segment by providing them with the necessary tools and resources they need in terms of obtaining future skills, embracing values, and participating actively in their respective communities. The main objective of Josuor’s initiatives is to promote the development of community projects and youth organizations that support the nation's prosperity.
Programs & Initiatives
Josuor launched a set of programs, through which it managed to raise the level of technical and professional skills in their participants, and included many disciplines, such as E-commerce, content creation, design thinking, E-marketing, and personal planning. Josuor managed to train 330 young men and women through their programs.
Among the most prominent of these initiatives is the "Bridges to the Future" project, which seeks to create a knowledge platform to empower young men and women with life skills and to activate their participation in the private sector.
The " Irth Club for Girls" provides girls with practical skills and experiences, to positively impact different aspects of their life. Furthermore, Josuor sought through the "Rushd" project to elevate values in youth through awareness campaigns, constructive thinking, and providing them with practical experiences and opportunities to learn from leaders in their communities.
The " Josuor Youth Club" enabled the organization to create a good learning environment for the youth of Jeddah, directing and investing their potentials and capabilities. Josuor has been successful in promoting national values during the country's National Day celebrations, by introducing the "Watan Al-A'ta'" program, which was designed as a series of interactive competitions on social media to promote the concept of citizenship in the hearts of young people.
Impact
Inspired by their motto: "From Youth to Youth", Josuor works passionately towards nurturing and strengthening a younger generation capable of contributing to the Kingdom’s transformation. The organization was successful to reach 10,000 individuals through more than a dozen of programs. The programs were designed to enhance the youth’s capacities and skills while equipping them with the necessary expertise and knowledge.
Challenges
Josour strengthens their brand through collaborations with influential media agencies.
To increase engagement with the younger generation, Josuor takes advantage of multiple communication avenues such as social media, personal visits to media agency headquarters, open group meetings, and public event appearances. By engaging in constructive communication, the organization can anticipate potential difficulties their target audience may encounter and gather valuable data to help generate their aims and directions, ultimately working to fulfill the desires of young people.
Josuor is dedicated to helping young people become successful in personal, social and professional aspects while staying true to Saudi Arabia's values and culture
Q&A
Passionate about science and knowledge, innovative, unafraid of challenges and successful in overcoming them.
We follow the honorable verse {Seek it in power} - Surah Al-Araf, verse 145 - as a motto.
Our high Islamic values and belief in the ability of youth to forge a bright future.
The Josuor community as a whole, from board members to the execution team.
Contribute to creating youth with values that can excel in the global arena, capable of becoming a leader and influencer in society.
Our success is related to the depth and breadth of the positive impact we achieve in society.
Launching the Josuor Holding Company to support the sustainability of the organization .
Courage, the ability to go through extraordinary experiences and challenges, and proactivity in acquiring knowledge and expertise.
Their strong confidence in themselves and their abilities, their high flexibility, their ability to overcome obstacles, and hold onto their identity.
To contact the organization:
To learn more about the impact accelerator
https://hub.misk.org.sa/ar/programs/community/impact-accelerator/
