By 2020, e-commerce in Saudi Arabia was growing at a pace that far outstripped the logistics infrastructure behind it. Retailers were grappling with fragmented courier networks, manual fulfillment and tracking processes, long delivery times, high return rates, and limited visibility into last-mile operations.
The region urgently needed a unified logistics layer—a single platform capable of connecting all shipping providers and automating the delivery journey from end to end. That gap in the market opened the door for OTO, whose origins trace back to an idea first nurtured within Misk.
Misk’s Early Bet: Backing OTO Before Day One
In 2019—months before its official launch—OTO was selected to join the Misk 500 Accelerator, gaining early access to global best practices, strategic mentorship, deep product refinement, disciplined founder support, and a community of ambitious entrepreneurs pushing one another to think bigger.
This foundation enabled OTO to enter the market in 2020 with clarity, strong product–market fit, and execution readiness. Years later, in 2024, Misk reaffirmed its confidence in OTO’s trajectory by selecting the company for the Saudi Unicorns Program, a national initiative designed to fast-track high-growth ventures toward billion-dollar scale.
The Challenge: Logistics Chaos Slowing Down MENAT E-commerce
Before OTO, businesses across MENAT—social sellers, SMEs, and public companies—faced the same obstacles:
The region was ripe for a logistics transformation.
The OTO Solution: A True Shipping Gateway for MENAT
OTO built the region’s first full stack Shipping Gateway, giving merchants a single platform to ship, manage, track, and handle returns with ease. Through integrations with more than 400 shipping carriers, smart SLA- and cost-based routing, real-time branded tracking, and automated warehouse-to-doorstep workflows, OTO streamlines every step of the logistics journey.
Merchants can ship using their own courier contracts, OTO’s discounted labels, or even their in-house drivers through OTO FLEX. For omnichannel retailers, OTO also offers powerful add-ons such as its WMS (OTO PACK) and OMS (OTO OMNI). In the same way payment gateways transformed fintech, OTO is redefining logistics.
Results: Powering MENAT’s Fastest-Growing Brands Across GCC & Turkey, OTO became the backbone for digital retail logistics.
At a Glance
For Merchants
For the MENAT Ecosystem
OTO became not just a tool—but a regional infrastructure layer powering MENAT’s entire e-commerce engine.
Giving Back: How OTO Strengthened the Misk Flywheel
OTO doesn’t just grow from the ecosystem—it fuels it.
Founder Mohammad AlRazaz actively contributes to Misk’s mission through:
A full-circle story: Misk supported OTO → OTO scaled → OTO now supports future founders.
Why It Matters: A Blueprint for Saudi Scale-Ups
OTO represents a new category of Saudi-born success—rooted in the Kingdom, accelerated by Misk, and now scaling rapidly across MENAT. Today, it powers thousands of businesses, fuels billions in economic activity, and actively gives back to the very ecosystem that shaped it.
OTO is a clear demonstration of what happens when vision, ecosystem support, and relentless execution come together to create regional leadership. It didn’t just fix shipping; it set a new standard for what Saudi founders can build—and how far they can go.
About OTO
OTO is the Shipping Gateway of the Internet — a full-stack MENAT-wide logistics software platform enabling merchants to ship, manage, track, and return orders from a single place. Today, OTO supports more than 10,000 merchants, integrates with 400+ shipping carriers, and powers delivery operations across GCC and Turkey.
