Around the world, a new generation isn’t waiting to inherit culture – they are rewriting it in real time.
The upcoming Misk x Oliver Wyman white paper, The Power of Youth Creation, examines how Gen Z is transforming identity, work, media, and influence — and how strategic investment in creativity can unlock economic growth, social resilience, and global relevance.
This is not another trends report. It is a blueprint for how youth, technology, and heritage can power a new era of cultural leadership.
