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Program overview

In collaboration with




A powerful 6-week program for professionally experienced Saudi youth starting their business or entering the ecosystem of entrepreneurship who aspire to develop their ideas, launch their own venture and create jobs. The program is led by Misk Foundation in partnership with NEOM and Monsha’at



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Act Towards Sustainable Development

You might not realize that your idea is already contributing to a better world! In this round of SPARK, we are inviting you to consider the Sustainable Development Goals (SDGs) in your pitch.


 In 2015, Saudi Arabia, among 193 UN state members, signed the UN General Assembly Resolution to adopt Sustainable Development Goals (SDGs), a blueprint for a better and more sustainable future by 2030. Saudi Arabia has given this endeavor the highest priority and is committed to implementing sustainable development to commensurate with the Kingdom’s national principles and vision.



How might your idea contribute to any of the following SDGs?




Program Schedule 
  • Sunday: 5-7 pm | Live class session
  • Monday: 7-9pm | Office time with coaches (optional)
  • Tuesday: 5-7 pm | Live class session
  • Wednesday: 7-9pm | Office time with coaches (optional)
  • Thursday: 7-9pm | Office time with coaches (optional) 



Starting Date

8th June 2021

Program highlights

6 weeks
Live sessions over 6 weeks Program (June 8th 2021- August 3rd 2021)
Awards and Prizes
Each of the top five winners will receive financial rewards
Early entrepreneur level
No previous entrepreneurship experience required
Available in English
Shareable certificate
Certificate upon completion
Virtual sessions
Fully online course

Application criteria

  • Saudi nationals or individuals whose spouse or mother is a Saudi national.
    18 years old or above when the course starts.
  • Proficient in English (instruction, course materials, and your presentation will be in English).
  • Must have an idea that you want to develop into a viable business.
  • Dedicate at least 4 hours per week to online courses (8th June–3rd August, 2021)
  • Dedicate as much time as required to build your PowerPoint pitch deck in order to sell your idea to a panel of judges.
  • If chosen, you must be available the week of 3rd August to pitch your idea to a panel of experts (in-person or online – to be determined).

What you will learn from this program

Week 1: See the Big Picture (The 10-Minute Pitch)
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The first week focuses on helping participants start off strong by giving them an overview and big picture of what they will be working on throughout the program and by providing them a presentation template to use and that will serve as the framework for the program.

Week 2: The Problem You Solve

The second week focuses on helping participants clearly define a problem and solution, including: target market, market size, segmentation, market growth, key customers, future markets and development, opportunity size, competition, points of differentiation, trust strategies and driving an emotional buyer. Plus, every participant will get access to the world’s first patent-pending online brand builder Limelight.

Week 3: Your Business Model

The third week builds on week one with a focus on articulating a clear and powerful business model, including: how we make money, the simple story of cost of goods to profit, logistics to market, sales forecast, marketing plan, sales plan, location and facilities, technology, equipment and tools, expenses, projected profit and loss, projected cash flow, projected balance sheet, business ratios, break-even analysis, and management summary.

Week 4, 5 & 6: Investment Structure, Review & SPARK Tank

Participants additional time to fine-tune their PowerPoint presentations and submit them to a panel of judges. All participants will receive the Bronze Spark Certificate. Ten finalists will have the opportunity to pitch live “shark-tank” style to a panel of judges and receive the Silver Spark Certificate. The top five pitches will receive the Gold Spark Certificate and media exposure through Misk Foundation.

Frequently asked questions

You may apply to more than one proram, but you will only be accepted for one (based on your application).

This program is for Saudi nationals or individuals whose spouse or mother is Saudi

This program is sponsored by MISK Foundation and is free of charge for all participants.

Yes! Once you complete the process, you will receive your graduation certificate.

Contact Us if you still have any questions

Application Process

  • Sign up

    Sign up to Misk Hub and create your profile

  • Apply

    Select this program and click the apply button

  • Evaluation

    We will review your application criteria and decide if this program is right for you.

  • Application confirmation

    Successful applicants will receive an email confirming their program enrollment. We will also share more program-specific information and details about your participation.

Applications closed

Share your certificate

All participants who meet the requirements receive a bronze, silver, or gold certificate of participation.

Skills you will gain:

Define the problem that your project will solve Build your brand Develop your business model Determine the right investment structure


About our partner(s)

NEOM is a new vision of what the future could be. It’s an attempt to do something that’s never been done before and it’s coming at a time when the world needs fresh thinking and new solutions. Put simply, NEOM will not only be a destination, but a home for people who dream big and who want to be part of building a new model for sustainable living.
Established in 2016, the objectives of the General Authority for Small and Medium Enterprises “Monshaat” are to organize, support, develop and sponsor the SME sector in accordance with best global practices, to increase the productivity of these enterprises and increase their contribution to the GDP from 20% to 35% by 2030.

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