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Over the years, the perception of Saudi Arabia has shifted, with a more positive sentiment emerging regionally and internationally, thanks to the launch of the Kingdom's Vision 2030, established by His Highness Crown Prince Mohammed bin Salman. 

His leadership has been reflected through this ambitious vision of developing Saudi Arabia as a global leader, opening the country up to the world. This strategic direction seeks to lead the nation towards great transformation in economic, social and environmental wealth and to form an innovative and promising future, based on its main pillars and goals. 


Vision 2030 aims to raise the ability of the Saudi economy to attract talent in various fields, by investing in the Saudi youth who can help make the vision a reality; helping to advance their skills and capabilities, encouraging creativity and meeting challenges head-on, and working towards building a better tomorrow, not just for the now, but for the long-term future of the Kingdom.  


Today, there’s already been great strides in women's rights, the economy and business initiatives including Programme HQ. By becoming a destination for investors and large projects, the Kingdom is turning into a global platform for innovation and initiatives, and a home to prominent figures in the economic, political and cultural fields. 


This continued display of leadership by the Crown Prince, encourages Saudis to create, innovate and promote the initiative with ideas that deserve appreciation and support and bring to life purposeful projects that serve the direction and vision of the Kingdom.


​Effective leadership and its positive change

Leadership is a process of mutual influence to direct human activity towards the achievement of a common goal. It’s considered both a science and an art form and therefore a skill that can be learnt and fostered. It’s also one of the hardest skills to learn as it's dependent on the people one leads. 


Great leaders are able to gain acceptance and trust of their people, which are considered necessary for the growth of society and driving change for the better. It is therefore vital for a leader to understand the motives of others, and the importance of balancing between creativity, purpose and confrontation. 


Crown Prince Mohammed bin Salman is considered a role model to many leaders. He’s the leader of ambitious change to the country, and at the forefront of ensuring the success of Vision 2030, which is considered a historical turning point for the Kingdom and a major breakthrough to securing a prosperous future.  


Already, we can see the developments in the country, where quantum leaps were made with the establishment of laws and regulations that have enabled the development of the Kingdom. 


The words of wise leadership 

"My first goal is for our country to be a successful and pioneering model in the world at all levels, and I will work with you to achieve that," the speech of the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud.

“I am pleased to present to you the vision of the present for the future, which we want to start working with today for tomorrow, as it expresses all our ambitions and reflects the capabilities of our country.” His Highness, Crown Prince Mohammed bin Salman.


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