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Top influence skills and techniques

Using persuasion and influencing skills to become an influencer
Learn about some of the skills that can be developed in order to enhance the ability to persuade and influence

In the modern age, the term 'influencer' has become commonplace. With social media and digital outlets having a significant reach, their influence over people's opinions on various matters is undeniable. Nonetheless, it is important to evaluate how much weight this title carries with its person? Does this effect convey a positive or negative impact? Influencers are playing an important role in our lives, be it professional or personal. They provide vital communication channels and hence, have tremendous impact on the decision-making process in many aspects of our daily life. It's essential to have someone with the right influence to guide our decisions in the right direction and make sure they are beneficial to us.

When using influencing skills, it's important to make sure they comply with ethical practices and reflect our values as a society. Decision makers need to make sure that the way they interact with others has a positive impact on the world, and that these skills are used in a sustainable manner to meet professional and social objectives.

If you’re looking to become an influential presence in any area, it is essential to hone your persuasive and influencing abilities. Accomplishing this involves cultivating certain skills, such as:

Have a powerful presence

Possessing a strong, authoritative presence is absolutely essential when you are trying to have an impact and influence the thoughts and actions of other people. Knowing how to effectively use body language, spoken words, and other forms of communication can be a powerful tool in persuading people to your way of thinking.

Communicate constantly 

Interacting with people relies on being present and responding to them, meaning spending your time each day with a different person, it could be a colleague, a friend or anyone else. Having a strong connection with someone encourages an open dialogue and mutual respect for one another. If you truly care for that person, it's likely that your influence on them (and vice versa) will be stronger. This is especially true when it comes to advice about important matters.

Use emotional intelligence

Showing respect, demonstrating understanding, and employing emotional intelligence when persuading and influencing others is absolutely essential in order to achieve successful outcomes. It's essential for everyone to be heard and understood, which can give them a sense of importance and worth. This also equips the listener with crucial skills for influence and persuasion. Giving people the opportunity to express their thoughts allows them to feel respected, ultimately making a positive impact in any environment.

Enhance your credibility

People always look for help from people they can trust, because they know they can expect the best results from them. Trustworthiness is a key factor when it comes to taking advice from someone. This is because individuals with experience and knowledge in a particular field are more likely to be taken seriously. Therefore, the more reliable a person is, the easier it will be for their advice to be accepted.

For example, with years of practice in sports, those who are experienced can become trusted reliable partners for advice on the correct diet or exercise. Their extensive history in their chosen sport gives them the credibility they need to help out friends and family members. Similarly, we can measure the power of our influence on others in the various personal and professional areas we master.


It is a common feeling to be obligated to return the favor when someone does something generous for us. We often find ourselves wanting to present a gift as an appreciation for the service or gesture of kindness. When we look at it from a marketing angle, companies that offer something for "free" are more successful in drawing customers to their products than those without. This idea is equally applicable when it comes to personal relationships. If you help someone out, they will be compelled to repay the favor by helping you out in return. This act of exchanging favors is a powerful tool of persuasion and influence.

Showcase success

Having the ability to show people that you can achieve their objectives by accomplishing your own goals is a hugely influential skill. It is quite effective in gaining support for your causes and decisions. By focusing the attention of others to your purpose, you can inspire them to join forces with you and back up your initiatives. This likewise serves as an advantage for their own objectives as well.

Having the capacity to persuade and influence individuals is an important part of any leader or manager's job. We must stay mindful that the intention of these skills is to bring everyone together and steer collective efforts towards accomplishing shared objectives for a better society. The key to a successful relationship with others is creating a sense of unity and understanding among the public. Working together, leaders can tackle the issues our society faces and cultivate a shared knowledge, which in turn leads to greater understanding amongst all facets of society.

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