Digital platforms and social media play a key role within the strategy of any non-profit organization (NPO) since they are a direct way to attract, engage, and gain supporters such as donors, volunteers, or team members. The more people know about your organization and about its activities, the better the chances will be to win more supporters for your cause.
The non-profit sector in Saudi Arabia now offers large funding opportunities for growth, development, and investment. Notable examples include the establishment of Prince Mohammed Bin Salman Nonprofit City and institutions like the Saudi Data & AI Authority (SDAIA) which has launched campaigns through the National Platform for Charitable Work (EHSAN) to gain donors and engage audiences.
The benefits of social media for non-profit organizations
Promoting your activities through social media platforms helps you reach a wider audience and enables you to share your organization’s message both within your local community and worldwide. In addition to that, here are the main benefits of using social media for your NPO:
1. Raise awareness
Sharing your non-profit's message on social media is one of the ways you can raise awareness about the cause you're working on. It also helps you attract new followers, supporters, and donors to support the initiatives and campaigns you launch, and also makes it easier to reach those who need your support.
2. Build communities
Social media can be a powerful tool to build a community of volunteers, speakers, and influencers who align with the values of your non-profit. By actively engaging with your community, you’ll be able to use these channels to keep them updated and informed about activities that might interest them.
3. Spark inspiration
When you promote your non-profit’s campaigns and events on social media, you’re able to influence and encourage members from the community you've built to reach out to decision makers or inspire them to provide support towards your activities.
4. Share success stories
Show people what your NPO can achieve. Social media can help celebrate achievements whether they’re big or small. Let your team and donors know that you value their efforts and contributions, and show them that they are making a difference in their community by sharing success stories. This in turn will attract more support and appreciation for your non-profit in the future.
5 social media strategies to boost your non-profit’s profile
1. Use your visual identity consistently
Always remember to maintain a consistent use of your NPO’s visual identity on social media. Most of the time, the identity consists of visual elements that you display continuously on all your social media posts. The visual identity of your non-profit includes your logo, brand colors, and tagline.
2. Create a social media calendar
A successful marketing strategy requires careful planning and timely execution, so it's important to create a publishing calendar for your social media accounts. There are many calendar templates that you can easily find online, and once you’ve found the ideal one, the next step is to figure out how often you need to post. It may be useful to post at least once a day, but you need to test it out and see what will work best for your organization.
3. Utilize your brand voice
A brand voice reflects an organization’s persona and style, so you should use it to best express the identity of your non-profit. It’s similar to the visual identity that must be constantly used on social media. The brand voice will determine how well you’ll be able to connect with your audience, the impression you’ll leave on them, and whether you can spur them into action. Ask yourself and your team if your brand voice is warm, happy, excited, or optimistic and if it attracts emotion and familiarity with your audience.
4. Say more with less
There are many benefits to using short text posts on social media, one of which is that posts with fewer words result in a higher emotional response. Audiences want to interact with your non-profit organization by watching, responding, and engaging, but they don't want to spend much time thinking about it.
5. Engage with your audience
One of the things you should be careful about in your NPO is engaging your audience and interacting with them. Some easy ways to do this include liking, commenting, and sharing their posts, especially those of passionate people in your non-profit community.
The best way to get people on your side is through social media. You can use these tips to make the most of your platforms and find more supporters, volunteers, and donors. Social networking sites are also like any business, it needs collaborative efforts and cooperation with a team who believes in your organization's goals so you have to make sure you get everyone involved.
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