Startup Series: 5 creative marketing techniques

The best way a startup can promote a new product or service is through creativity. Marketing is not just about putting your product in front of as many people as possible, but it also is about putting your company in front of the right people at the right time.

Startups are often faced with a lack of resources and thus they have to be creative with their marketing strategies. One of the most important ways is the use of storytelling to introduce a new product. Startups can also use infographics and videos to attract attention, contests and giveaways to build communities, and ambassadors who spread the word about the business. 

How to develop a creative marketing strategy

A startup marketing strategy is the foundation of a successful business. In order to make this strategy work, startups need to be creative and innovative with their approach. Startup teams should begin with understanding their target audience and what they are looking for in a product or service. Once they have done that, they can start crafting a marketing campaign that will appeal to this audience. Here are some elements to consider when crafting a creative marketing strategy: 

- Target audience: Who is the target audience for your product? What are their interests? What kind of content do they like to consume?

- Content creation: What type of content will you create for your target audience? Videos, articles, images, etc.?

- Social media platforms: Which social media platforms does your audience use and which ones should you avoid?

- Marketing channels: Which marketing channels will you use for promotion and which ones should you avoid?

Creative marketing techniques 

Startups are the new kids on the block. They need to be creative and innovative with their marketing techniques if they want to stand out from the crowd. These five creative marketing techniques are inexpensive, easy to execute, and can help startups reach their target audience in a matter of days or weeks:

1. Content Marketing: Content marketing is one of the most effective ways for startups to reach their target audience. The content you produce should be relevant, valuable and engaging for your customers. You can create blog posts, videos or infographics that explain how your product works and what makes it unique in the market. You should also include a call-to-action at the end of each post asking your readers to sign up for updates or purchase your product online.

2. Giveaways: The best way to generate buzz for your product or service is by giving it away for free. This will create a sense of urgency and excitement around your product. Giveaways are also a great way to generate leads and subscribers for your email list so that you can build relationships with them over time.

3. Contests: Contests are another great way to generate interest in your business because they provide an opportunity for people to win a prize. They also provide an opportunity for people to share their experiences with others which will help increase awareness of the business.

4. Create an influencer campaign: You can partner with influencers who will promote your brand or product on social media channels like Instagram, Twitter, or YouTube. This strategy is cost-effective and has a high ROI because it leverages the power of word-of-mouth advertising which is more likely to convert into sales than traditional advertising techniques like TV commercials or billboards for example.

5. Attractive packaging: Creative packaging can make your product stand out in the market and be a visible form of promotion wherever it is placed. Design branding or packaging that is relevant to your culture and community to increase the chance of it being photographed and shared on social media. Startups can also design fun and quirky merchandise such as stickers and tote bags which can increase the visibility of the brand. 

Creative marketing strategies are an important part of any startup’s journey to success and founders can benefit from Misk Launchpad to learn how to become marketing experts among other entrepreneurial skills. Through creative and innovative marketing campaigns, startups will gain an edge over other companies and be able to create awareness about their product or service in the market.