Scaling Without Limits: How Shrimp Shack Grew Smarter - Not Costlier - with Foodics

1. Context & Background

In Saudi Arabia’s vibrant food and beverage sector - valued at over USD 30 billion - growth is both an opportunity and a challenge. For multi branch operators, expansion often comes with operational chaos, rising software costs, and fragmented data that hinder decision making.

Shrimp Shack, a fast growing restaurant group with 19 branches, and multiple order channels (dine-in, delivery, kiosks, and online), faced this exact challenge.

2. The Challenge

When the business began expanding aggressively, cost and efficiency of legacy solutions were substantial barriers hindering growth.

Key pain points included:

• Cost Per License: Complex restaurants setups usually host multiple duty stations, all interconnected. From front of house, back of house, back office, each considered by legacy solutions providers as an independent paid user. Making it financially heavy on a business looking to expand and grow.
• Manual financial reconciliation: As restaurants increase their payment touchpoints, it becomes operationally challenging and time consuming for end-of-day reconciliations, from card payments, cash payments, and payments collected across various stations. All require time, effort, and are error-prone. 
• Ease of use and accessibility across stations: Duty stations across restaurants can host a variety of personnel with various levels of tech savviness. ERP systems can be intimidating, and difficult to navigate to inexperienced staff.

They needed a system that could scale with them - without financial blowback.

3. The Foodics Solution

Foodics deployed its end-to-end restaurant management ecosystem across all branches, connecting front of house, kitchen, and back-office operations into one, interconnected, easy to use, and seamless flow.

Key elements included:

• License - based structure: One subscription per branch, unlimited users.
• Foodics Pay integration: Instant digital payments and automated settlements.
• Easy and intuitive platform: A system design to be used anywhere, by anyone.

The business could now onboard new team members instantly, open new duty stations without extra user costs, and monitor every touchpoint through a single screen.

4. The Results

• Licensing savings: By moving from per-user/device fees to per-location licensing, a multi-station branch can reduce software cost by ~65-85% at 4-8+ duty stations, based on publicly listed pricing models
• Operational efficiency: Adopting a more usable, unified platform delivers ~5% direct productivity gain from UX improvements, with well-implemented frontline tools supporting up to ~25% higher productivity in daily operations; streamlined POS workflows can cut steps by ~40%, accelerating service and reducing errors.
• End of Day consolidation time: By utilizing Foodics pay on multiple touchpoints. End of day consolidation was reduced from hours to minutes.

Foodics transformed operations and lowered the barrier to growth - giving Shrimp Shack the ability to maximize resources output, without administrative bottlenecks or cost anxiety.

5. Market Context - Why It Matters

Saudi Arabia’s F&B market continues to expand, projected to grow at 8.2% CAGR through 2030, with 1.3 million SMEs contributing to the ecosystem. Yet for most small and mid - sized operators, access to modern technology is still limited by cost - per - user models and system fragmentation. Foodics removes those barriers - democratizing access to world - class technology for every restaurant, regardless of size.

By charging per license (not per user), and offering an easy to use system, Foodics enables scalability that mirrors the Vision 2030 mission: empowering SMEs to grow sustainably through innovation, inclusion, and financial efficiency.

6. About Foodics

Foodics is the leading cloud -based restaurant management platform in the MENA region, formally licensed by the Saudi Central Bank (SAMA). Since 2014, Foodics has processed over 6 billion orders, serving 34,000+ branchesacross F&B, cafés, and QSRs.Foodics empowers merchants to run operations, payments, and growth seamlessly - all from one platform built in Saudi Arabia and trusted across the region.

7. Editorial Summary

In a sector where technology costs often rise faster than profits, ShrimpShack found a smarter way to grow. By adopting Foodics’ license - based model, they scaled their team, added branches, and unified operations - all without paying more per user.

In a market worth USD 30 billion, this approach represents more than efficiency - its access.
Foodics is proving that world - class technology shouldn’t be a luxury; it should be the foundation every restaurant can build on.