If you have a startup idea, it’s probable that one of your major concerns is how to get consumers interested in what you're offering. You might have a product or service that is absolutely fantastic and innovative, but getting the word out about it--or even finding people who would be interested in using it--isn't easy at first. It’s important to acquire early customers, as they will have a huge impact on the future success of your company.
When you're starting up a business, there are a range of tasks and skills required at different stages. You may need help with things like productivity, office management, or product development. But for now it's all about getting customers, and here are some tips to help you out:
1. Explore your existing network
When you start a new project, it's important to reach out to your friends and network. For example, you can email everyone you know about your new product or service. However, speaking to them in person one-on-one can let you have time for conversations that give your network the opportunity to ask questions about your project. You can ask them for advice on how to attract new customers, or even ask them to introduce you to people who might be interested in what you provide. Once you get a lead, make sure you take the time call, listen, and ask for feedback.
2. Participate in exhibitions, conferences, and events
It is imperative to keep up to date with what is going on in your industry. Attend exhibitions, conferences, forums or any other related event that can give you an opportunity to meet new potential clients and create relationships that could be beneficial for your business.
3. Learn from your competitors
Talking to those who have used your competitor's product would be a smart option, as it will allow you to meet the needs of both your current and prospective customers. Plus it may teach you how your competitor does what they do best. Don't try to force the people you speak with to switch to your company, instead, use their feedback to create better products and you'll be able to attract new customers in the future.
4. Create compelling content
Creating a website is a great way to publish special information about your products. Social media platforms can also be used when marketing and communicating with anyone who might be interested in your products or services. Blogging can be a smart and long-term investment for your new startup. You’ll be able to become credible in the eyes of your customers and this will enhance their trust in you.
5. Offer a free trial
Giving away a free product or service can be a very strategic move for your business. It's a powerful and inexpensive way to bring in potential customers, who might have otherwise not known about you. This strategy will drive traffic to your website or store and convert them into loyal customers. If you meet their expectations and provide high quality products and services, chances are they will be more likely to buy or recommend your company.
6. Give yourself enough time
When you go into business, you will want to ask yourself how long your business can last without any clients or customers. All businesses need clients and customers in order to stay profitable. The more financially stable you are, the safer your business will be and have a greater chance of succeeding. You should consider having 6-12 months worth of operating costs on hand through this phase.
Fortunately, if you are located in Saudi Arabia, you can take advantage of the Misk Accelerator program that targets startups in their initial stages, whether they are local companies in Saudi Arabia or foreign companies wishing to expand in the Saudi market. The program helps businesses grow rapidly through an in-depth 12-week training program which includes modules such as market study, product development, talent development and business strategy among others.
When starting a business, it can be difficult to know what decisions will work best in the long run. It’s essential to consider all aspects before proceeding with your startup and while this may mean some trial and error, keep an open mind and you'll figure out what kind of approach can help you reach your target customers.
