When Ideas Take Visual Form

This article explores how the Quality of Life Program has become a defining pillar of Vision 2030. Through more than 120 initiatives, the program has reshaped everyday realities and raised aspirations across the Kingdom. In a candid conversation during Misk Global Forum 2024, CEO Khaled Albaker shares how strategy and leadership meet on the ground—where empowerment turns into real, lived impact for Saudi youth and society.