Reflections from the Saudi Leadership Society Riyadh Chapter event with Dr. Manuel Schubert

Reflections from the Saudi Leadership Society Riyadh Chapter event with Dr. Manuel Schubert This article captures the core insights from a panel discussion hosted by the Saudi Leadership Society in Riyadh featuring Dr. Manuel Schubert (Managing Director at Behavia) and moderated by Ahmad Alattas (Associate Manager at EY). It explores how behavioral science can bridge the gap between policy strategy and human execution, emphasizing that successful transformation under Vision 2030 relies on understanding trust, human behavior, and local social contexts. The piece highlights the importance of testing initiatives and adapting global leadership models to fit the relationship-driven, community-oriented Saudi environment.